Structube is a specialty retailer of contemporary and modern home furniture and accessories offering style at low prices. It was founded as a family business in 1974 and currently operates over 50 stores across Canada. The Structube head office and distribution center are located in Montreal, Quebec. The company employs over 380 people in six provinces across Canada.
Video Structube
History
Structube was founded in 1974 and specialized in tubular retail clothing racks. The name Structube is derived from an abbreviation of the French term "structures tubulaires".
In 1980, Structube first opened its doors as a furniture retailer, on the corner of Sherbrooke and Parc, in downtown Montreal. Structube has continued to expand and diversify its furniture selection over the years.
Originally built in 2006, the current distribution center was expanded from 54,000 sq ft to 122,000 sq ft in 2010. A third expansion took place in 2013. The state of the art fulfillment center now stands at 250 000 sq ft.
September 8, 2012, marked the opening of the first Alberta store location. In 2016, Structube expanded in British Columbia by opening three locations.
In May 2015, the retailer entered the world of omnichannel retail, launching its fully integrated ERP, WMS, POS and ECOM site, all fluidly connected together, making it easy for Canadians to shop online.
In November 2015, the company made its e-commerce site available to customers in the United States.
Maps Structube
Awards
In House Design Awards 2016
Structube released a web series designed to break down some of the taboos associated with manufacturing in Asia. Directed by filmmaker Julien Knafo, the cinematic series "Beyond the Product" endeavours to communicate the relationship between the products, the place in which they are manufactured and the people that create them. The marketing team at Structube received the 2016 RGD Awards of Distinction for the campaign.
2017 Imagine Excellence Awards Finalists
Structube was nominated for the Commerce Marketer of the Year award at Magento's 2017 Imagine. The award recognizes those with the most creative use of technology applied to a marketing campaign. Examples include social media-driven demand generation for new product launch, crowdsourcing awareness of sales season, and creative friends and family holiday campaigns.
eTail Best Website Re-Design
Structube's content-rich, omnichannel website won the Best Website Redesign award at the eTail Canada's 2017 Best-in-Class awards, held in Toronto. Structube's vision for seamless omnichannel capabilities materialized as it raised the bar for customer experience with content rich functionality ranging from Room Tours to Lookbooks and "Shop the Room" experiences. The new site was designed to maximize conversion and has led to tripling online orders, doubling search-driven sales, improved average order value (AOV) and many other critical KPI.
Engage 2017 Top Performer
On May 12, Absolunet teamed up with several technology partners to host the 3rd annual ENGAGE eCommerce seminar/workshops, where clients and partners got together to talk about the real issues and challenges facing retailers, all the while getting a glimpse into the technologies and trends that will influence consumers and eCommerce in the near future. Structube received the Top Performer award.
References
External links
- Official site
Source of article : Wikipedia
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